용산서울코어/용산국제업무지구

Brand Name

Yongsan is the Core of Seoul

YONGSAN SEOUL CORE ‘Yongsan Seoul Core’ embodies both the identity and vision of the space.

“Yongsan”
refers to the Yongsan area within central Seoul, historically recognized as one of the city’s three major urban centers, symbolizing its position at the core of Seoul’s urban structure.
“Seoul”
emphasizes the status of the capital while also highlighting Yongsan’s location at the very heart of the city.
“Core”
means “the center” or “the essence” in English, signifying that Yongsan Seoul Core aspires to become not only the central hub of Seoul, but also a key base for the global economy across Asia.

The Symbolism of the Letter “O”

The letter “O”, which appears three times in the name, goes beyond a simple spelling element. It symbolizes the three core pillars of Yongsan Seoul Core, representing the centrality, stability, and expansiveness of the city’s spatial values.

First
The Core of Rail Transportation
Second
The Core of Connection with Citizens
Third
The Core of Global Business

Brand Slogan

The Core of
Seoul,
The Core of
Tomorrow

Yongsan is the center of Seoul

This slogan encapsulates the locational and future-oriented symbolism of Yongsan Seoul Core. “The Core of Seoul” represents Yongsan’s role as a geographic and transportation hub, while “The Core of Tomorrow” signifies its growth into an intelligent city and a center for future industries and mobility.

The slogan “The Core of Seoul, The Core of Tomorrow” connects the heritage of Seoul with its potential for the future, expressing Yongsan Seoul Core’s identity as an urban brand where global business, daily life, mobility, and experience intersect.